FOR CLASSROOM ONLY

LEGO x Dereck Lively II, "Play Big, Build Bigger"

Duration: Month of June (National children's day is Sun, Jun 8, 2025 but the events will be a week long)

Summary: "Play Big, Build Bigger" campaign, running throughout June, aims to engage with younger fans with interactive activities, including a LEGO Dallas-themed building contest on social media, live LEGO building events at Dallas libraries and behind-the-scenes content with Lively’s LEGO hobby. This campaign is all centered around fostering creativity and positive connections with the Dallas Mavericks and LEGO.

Content:
1. Announcement Post

  • Content: A video featuring Dereck Lively II building a Dallas-themed LEGO set, ending with the campaign slogan "Play Big, Build Bigger."

  • Platforms: Instagram, Twitter, Facebook, TikTok

  • Hashtags: #PlayBigBuildBigger, #LEGODallas, #LivelyBuilds

2. Dallas-Themed Building Contest

  • Description: Fans are invited to create their own Dallas-themed LEGO builds and share them on social media.

  • Submission: Participants post their creations using the campaign hashtags.

  • Prizes: Signed LEGO sets, Mavericks merchandise, and a chance to meet Dereck Lively II.

  • Duration: 4 weeks

3. LEGO Building events at Dallas libraries for elementary school kids

  • Content: Live-streamed sessions where Dereck Lively II builds LEGO sets and interacts with fans.

  • Platforms: Instagram Live, Facebook Live, YouTube Live

  • Schedule: Weekly during the campaign period

  • Locations: J. Erik Jonsson Central Library, Dallas West Branch Library, Martin Luther King

  • Branch Library, Oak Lawn Branch Library

4. Behind-the-Scenes Content

  • Content: Short videos and photos showing Dereck Lively II's creative process and his love for LEGO.

  • Platforms: Instagram Stories, TikTok


Goal: Engage fans and followers through interactive and creative activities with LEGO and Dallas Mavericks’ Dereck Lively II.

Call-to-action: Engage with us and create unforgettable memories with LEGO and the Dallas Mavericks. Whether you're building at home or joining our live events, there's something for everyone. Let's "Play Big, Build Bigger" together!

Opportunity: Could offer a chance for kids to build positive memories and relationships with the Mavericks and LEGO through sports and creativity.